デジタル・
ソリューション

While already having a general global website, many global corporate clients wonder if the website is working for their audiences in their local market. Most often, the answer is No, because global websites normally don’t pay much attention to the unique needs of the local audiences.
Having a localized website with meaningful and relevant content customized for the Japanese users or your local market is essential. It’s the foundation for your digital marketing success.
We can help you with content planning to website development that will suit your audience perfectly.

Certain types of industries or fields require top-notch quality translation to convey the slightest nuance or details of the expertise with precision. It takes well-planned professional project management, experience and, needless to say, a complete comprehension of the subject to deliver consistent and integrated content translation throughout the website.
We have successfully provided our translation service for art museums, corporate law firms, software producers for enterprises’ back office demands and global banking institutions who seek standards no less than the top in the industry level of quality.

Nearly 50% of your visitors will judge the credibility of your organization based on the design of your website.
Customers are distracted. They trust a few major brands already. Why should they suddenly start trusting you? Unless you catch them within the first few seconds, they’re out.

Impressions count. Whether you’re a multi-billion dollar global giant or tiny startup. Brands win by presenting as relevant, trusted, and memorable.
The right visual identity creates instant credibility, signals your personality, and begins the work of shaping a positive consumer perception.

Visual identity is more than a logo; it is an overall visual concept that consolidates the design of all your communications, from website to advertising to direct mail. The key is finding a visual identity that connects to and reinforces the perception you are trying to create in the mind of your target audience. Aesthetics matter. But the concept driving the aesthetics is just as important.

At Massappeal, we start by understanding who you are and defining your strengths and beauty to develop a brand story.
Developing a powerful brand story not only enriches the work of creating a visual identity, but it also makes the creation process much more productive. With a brand story, our discussions become more concrete. It’s much better to ask “does this typeface communicate professionalism, warmth, and friendliness?” than when the question is: “do you like it?”
Developing a brand story requires a strong brand strategy, which addresses what we call the four Cs. These are your Core (your essential strengths), Customers (your main audience), Competition (the competitive landscape), and Context (the social trends that shape your business or industry).

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